The Trusted Source for the Authorized Distribution Channel

Providing results for distributors & manufacturers who want to move inventory and increase sales.

SourceESB Audience

Primary Industry

Job Function

0 %

Purchasing & Mgmt Professionals

0 %

Have Annual Purchases of $10M+

0 K

Average Monthly Uniques

Solving Marketers Biggest Challenges

Engage Buyers & Engineers
Engage Buyers
& Engineers
Locate parts, research products, speed up procurement.
Inventory Upload
Inventory Upload
Upload and promote price and availability.
Part Data Import
Part Data Import
Import up-to-date part data and resources.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

Research

Guide your strategy, gain insights, stay ahead of the competition.

Content Marketing

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

Advertising

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

Social

Leverage our audience data to increase your social engagement & conversions.

Video

Rely on video to engage audiences, attract new prospects and tell your story with impact.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Design & Engineering Insights

Expert Spotlight

  • Christina Cavano
    Christina Cavano Managing Director Source ESB, Source Today

    Christina’s deep understanding of sourcing and procurement helps drive the Source ESB platform to help OEM and CEM buyers and engineers effectively source electronic components, products and services.

  • John Mangiola
    John Mangiola Regional Account Manager

    John’s insight and experience into electronics distribution makes him an ideal partner for developing multi channel marketing strategies.

  • Tracy Smith
    Tracy Smith Managing Director, Design & Engineering Intelligence

    Tracy’s leadership on sales and brand strategy drives business goals. She has helped countless companies take their brand to the next level with marketing programs that deliver results.

Sponsorship Opportunities

Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with utility & engineering professionals

Stay up-to-date on the latest marketing trends.

Sales

KEY ACCOUNTS
John Mangiola
949-375-9694
john.mangiola@informa.com

ACCOUNT MANAGER
Samantha Nelson
760-840-1703
samantha.nelson@informa.com

Editorial

MANAGING DIRECTOR
Christina Cavano
christina.cavano@informa.com

DIR. CONTENT PRODUCTION
Pam D’Aliesio
pam.daliesio@informa.com

DIR. INVENTORY MANAGEMENT
Jann Weeden
jann.weeden@informa.com

DESIGN SPECIALIST
Radek Hofman
radek.hofman@informa.com

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