Raising the bar!

The new site is optimized for mobile devices using a responsive design and include an improved overall user experience emphasizing real-time interactions and deep content engagement. On average, digital ad viewability rates increased to 82%, more than 30 points over industry averages. Features of the redesign include:

  • Modern design
  • Infinite scroll content pages to increase user engagement
  • Richer content visuals (videos, images, galleries, infographics, etc.)
  • Faster page loading

With increased content consumption, prominent ad locations, higher visitor engagement, and improved click-through rates, marketers can better connect with audiences. The new features for marketers include:

  • Improved ad viewability
  • Ad positions provide optimal visibility within content
  • Multiple new ad units such as rich media, expandables, and high-impact banners
  • Advanced targeting capabilities
  • Enhanced sponsored and native content formats

“We’re raising the bar on how marketers engage with audiences,” said Richard Stanton, Chief Digital and Innovation Officer, Informa Business intelligence. “The center of our platform approach is our deep understanding of data and our audiences. This strategy has enabled us to build a platform that offers advertisers powerful marketing opportunities as well as rich analytics to help them meet their business goals.”

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