Preparing Design Engineers for Emerging Technologies

Driving brand awareness, building marketing pipeline and generating high-quality leads for marketers to connect with engineering professionals engaged in all aspects of electronic product design and systems.

Electronic Design Audience

Top Products or Tech Worked with

Top Industries Served

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Webinar Registrants

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Qualified Magazine Subscribers

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions

Research

Guide your strategy, gain insights, stay ahead of the competition.

Content Marketing

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

Advertising

Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

Social

Leverage our audience data to increase your social engagement & conversions.

Video

Rely on video to engage audiences, attract new prospects and tell your story with impact.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.

Cool Campaigns

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Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Design & Engineering Insights

Expert Spotlight

  • Karen Field
    Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • Tracy Smith
    Tracy Smith Managing Director, Design & Engineering Intelligence

    Tracy’s leadership on sales and brand strategy drives business goals. She has helped countless companies take their brand to the next level with marketing programs that deliver results.

  • Ryan Malec
    Ryan Malec Senior Digital Innovation and Strategy Director

    Ryan’s digital marketing expertise helps him to build unique, integrated marketing campaigns that drive results for customers. His skill sets include digital marketing, content marketing, audience development, community building, social media, and demand generation.

  • Bill Wong
    Bill Wong Senior Technology Editor, Electronic Design

    Bill has been a Technology Editor with Electronic Design since 2000. With a BEE in Electrical Engineering from Georgia Tech and an MS in Computer Science from Rutgers University, he provides trusted, accurate content to electronics engineers.

Sponsorship Opportunities

Unique Sponsorship Opportunities that drive brand awareness, thought leadership and demand generation for marketers wanting to engage with electronic design engineering professionals.

Stay up-to-date on the latest marketing trends.

Sales

AL, AR, SOUTHERN CA, CO, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MI, MN, MO, MS, MT, NC, NE, ND, NV, OK, OH, SC, SD, TN, UT, VA, WI, WV, WY, C. CANADA
Jamie Allen
415-608-1959
jamie.allen@informa.com

AK, NORTHERN CA, OR, WA, WESTERN CANADA
Stuart Bowen
425-681-4395
stuart.bowne@informa.com

CT, DE, MA, MD, ME, NH, NJ, NY, RI, PA, VT, EASTERN CANADA
Elizabeth Eldridge
917-789-3012
elizabeth.eldridge@informa.com

AZ, NM, TX
Gregory Montgomery
972-740-4395
gregory.montgomery@informa.com

BELGIUM, NETHERLANDS, LUXEMBURG, UNITED KINGDOM, SCANDINAVIA,
FRANCE, SPAIN, PORTUGAL

James Rhoades-Brown
011-44-1932-564999
james.rhoadesbrown@husonmedia.co.uk

GERMANY, AUSTRIA, SWITZERLAND
Christian Hoelscher
011-49-89-95002778
christian.hoelscher@husonmedia.com

ITALY
Diego Casiraghi
011-390-31-261407
diego@casiraghi-adv.com

PAN ASIA
Helen Lai
866-2-2727-7799
helen@twoway-com.com

PAN ASIA
Charles Liu
866-2-2727-7799
liu@twoway-com.com

Editorial

CONTENT DIRECTOR
Karen Field
karen.field@informa.com

SENIOR TECHNICAL EDITOR
Bill Wong
bill.wong@informa.com

ASSOCIATE CONTENT PRODUCER
James Morra
james.morra@informa.com

MANAGING EDITOR
Roger Engelke
roger.engelke@informa.com

TECHNICAL EDITOR
Lou Frenzel
lou.frenzel@informa.com

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