Content Syndication

Take Your Content Strategy from Ordinary to Extraordinary

Marketing is impossible without leveraging great content.
Success hinges on relevancy, quality and exposure.
High-quality channels ensure high-quality results.

Quality content and target audiences are a must have for marketers that have goals to grow engagement and drive conversion. Drive engagement and views through our trusted brands; promoting your content to target audiences through our well established channels OR easily syndicating our high-performing content in yours.

Make your content do the work.

Marketing is impossible without great content.
Content needs to be valuable, relevant and consistent.
Marketers grapple with creating high-quality content.

Quality content is a must have for marketers that have goals to grow engagement and drive conversion. Gain access to content from our trusted brands and easily syndicate our high-performing content in your marketing channels.

Upgrade your content.

Content Syndication

HIGH-QUALITY CHANNELS

Trusted digital channels that deliver high value content with frequency.

TARGETED AUDIENCES

Key persona audiences identified from demographics and behavioral data points.

MEASURABLE ROI

Relevant content engagement metrics that deliver insights and reporting.

Solution Snapshot

Engineering Resources

Co-branded email program that includes hosting and exclusive promotion of up to 3 educational assets for lead generation and thought leadership positioning. Multi-sponsored version also available for hosting of 1 asset.

Design Elements

Co-branded email program that includes hosting of one asset for lead generation and promotion to of up to 3 additional pieces of content, educational assets or product information with links to your website.

Recommended for You

Co-branded email program that leverages behavioral targeting to drive high engagement. Includes promotion of up to 4 pieces of content, educational assets or product information with links to your website.

Webinar Lead Touch

Gain greater return on your webinar investment by engaging leads immediately after your event to maintain a conversation and move them toward a follow-up action. Program includes development of executive summary and a series of three emails to registrants, one of which is your content.

Content Channels

Build a competitor-free content environment within our site and engage utility professionals who are looking for answers to today’s challenges. Benefit from having your channel surrounded by relevant content, built in targeted audiences and traffic driving newsletters.

Custom Lead Programs

Develop a content syndication lead program optimized for your assets and goals.  Programs include distraction-free, custom-built landing pages for increased conversions and promotional programs designed to achieve program goals.

Content Stream

Gain access to our evergreen content library and easily syndicate our high-performing content in your marketing channels through this innovative content marketing platform.

What’s Included

Audience Targeting

  • Define target personas and demographics
  • Benefit from behavioral targeting and content consumption insights

Program Development

  • Consult with our team of experts to create a program that meets goals
  • Dedicate Project Manager keeps program on track and focused on success

Confidence in our Content

  • Associate your brand with our trusted, high-quality content
  • Leverage our high-performing content for your channels

Learn how companies are leveraging our well established channels & high performing content.

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