Content Marketing

Drive Engagement and Build Relationships with Quality-Crafted Content Programs

When your content marketing program is cohesive, relevant, and supremely well-designed, the impact is powerful. Our content, marketing, and digital experts know your industry; we craft custom programs that drive engagement and deliver on time and to goal.

Download the 2018 B2B Marketing Trends Report

B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Top 3 Insights

  • B2B marketing is unique, and uniquely challenging.
  • Priorities and practicalities vary by company size and by industry.
  • The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.

Topline B2B Marketing Trends

  • B2B Video Gaining Momentum.  The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
  • Email Continues to Dominate.  Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
  • Account Based Marketing is Trending.  In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.

Informa Expert Spotlight

  • Matt Rickman Director - Marketing and Creative

    Matt is a veteran creative director with a penchant for obsessing over the details. With a right-brain/left-brain balance of marketing strategy and creative execution, he leads client work and custom campaigns with his team of designers, illustrators, video producers and writers.

  • Karen Field
    Karen Field Executive Director, Content

    Karen oversees the content vision and strategy across media and live events for the Infrastructure Intelligence Group. She is passionate about audience engagement and is laser focused on creating highly unique content for an audience of technical and business professionals.

  • Brenda Roode
    Brenda Roode Director, User Marketing Infrastructure Intelligence

    Brenda ensures that audiences are active and engaging with content across all channels by driving smart user acquisition strategies, analyzing content performance and implementing the latest technologies to gather data and insights on user behavior.

Content Marketing Solutions

Content Creation

Benefit from content expertise, creative talent and marketing savvy to create and deliver content marketing assets that resonate with your target audience and drives content marketing success across a variety of channels.

Content Syndication

Support your multi-channel content marketing strategy by syndicating your content through our trusted digital channels  that deliver high-value content OR leverage our high-performing content in your marketing channels.  Our content syndication programs are built to suit and deliver results.

Content Engagement Center

Transform your strongest assets into a lead-generating digital hub where users can self-educate. Drive quality leads by encouraging users to engage in a time and place that is convenient for them, allowing them to spend more time with your content.

Ebooks & White Papers

Engage digital audiences while helping them solve problems and uncover opportunities around industry topics.  Generate leads with custom content or by sponsoring brand content that is proven to be high-performing.

Infographics

Infographics motivate due to their highly visual and easy to digest format that enables busy professionals to quickly translate data into insights. Draw a wider viewing audience into key information that might otherwise be buried in long-form content and benefit from their ease of social sharing.

Storyscapes

Guide users through a topic in a deeply engaging way with a visually-stunning, interactive web experience and bring your content to life across all devices. Blend high-quality content, compelling imagery and interactive elements into an immersive user experience that allows visitors to explore and uncover valuable content based on their level of interest.

Webinars

Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Webinars are a highly-effective format for delivering powerful, engaging content that generates targeted high-quality leads while allowing you valuable real-time interaction with prospects.

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